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Updated Mobile Web Advertising Measurement Guidelines Released For Public...
November 19, 2012Revised Guidelines to Help Drive Mobile to Scale Through Measurement Standardization and AccountabilityNEW YORK, NY (November 19, 2012)– As the mobile advertising marketplace evolves...
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IAB, MMA and MRC Unveil “Mobile Application Advertising Measurement...
March 6, 2013Provides Standardized Framework for Measuring In-App AdsNew York, NY, 6 March 2013 A vital complement to the recently released “Mobile Web Ad Measurement Guidelines”, the Interactive...
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